1. What is Digital Marketing?
Digital Marketing, called in Mexico online marketing, is the
use of Internet and social networks in order to improve the marketing of a
product or service.
It is important to note that digital marketing is a
complement to traditional marketing, not a substitute.The concept of digital marketing emerged in the
mid-nineties, with the emergence of the first electronic stores (Amazon, Dell
others). Social Media Marketing, also called Marketing in Social Networks, is
part of digital marketing although it is a concept that emerged several years
later.
2. Importance of Digital Marketing
Measurement : when performing a digital marketing strategy
can be measured much more easily than traditional marketing strategies.
Personalization : digital marketing democratizes
personalization, that is, it allows you to personalize the treatment with the
client at a very low cost. It is important to note that modern consumers expect
a completely personalized treatment by companies.
Brand visibility : if a company is not on the Internet
"does not exist" because it has been proven that most people search
the Internet before buying a product or service in the physical or digital
world.
Recruitment and customer loyalty : digital marketing allows
to attract and attract potential customers and retain current customers.
For more details:Digital Marketing Services in Lahore
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