What is Digital Marketing

1. What is Digital Marketing?

Digital Marketing, called in Mexico online marketing, is the use of Internet and social networks in order to improve the marketing of a product or service.

It is important to note that digital marketing is a complement to traditional marketing, not a substitute.The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing, also called Marketing in Social Networks, is part of digital marketing although it is a concept that emerged several years later.

 2. Importance of Digital Marketing

Measurement : when performing a digital marketing strategy can be measured much more easily than traditional marketing strategies.

Personalization : digital marketing democratizes personalization, that is, it allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment by companies.

Brand visibility : if a company is not on the Internet "does not exist" because it has been proven that most people search the Internet before buying a product or service in the physical or digital world.

Recruitment and customer loyalty : digital marketing allows to attract and attract potential customers and retain current customers.

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